THE formal launch of Australia’s first official ‘motorcycle-friendly region’ later this month will be marked by an unusual precursor event — seven separate rides from seven different locations, each hosted by a different group, but all ending in the historic Avon Valley town of York at (roughly) the same time on the same day. And that day will coincide with Western Australia’s biggest regional bike event, the York Motorcycle Festival.
The longest of the rides, from Jurien Bay, will be hosted by the Jurien Riders Group and will cover more than 300km. Other starting points will include Mundaring, Mandurah, Stratton, Upper Swan, Midland and Cannington.
Avon Valley Motorcycle Friendly Region project brings together a collection of more than 60 Avon Valley businesses including accommodation providers, eateries and visitor attractions, all committed to making motorcyclists feel welcome by providing services such as visor wiping equipment, somewhere for riders to store their jackets and helmets, and bike-friendly parking areas.
Participants will display signage to make themselves visible.
The project includes branded road signage and noticeboards at appropriate visitor locations. A pocket-sized bike-inclined regional map has been produced in both hard-copy and online formats, showing some of the region’s most enjoyable rides and including contact numbers for information, towing and assistance.
The project was pulled together by Avon Tourism with ($16,000+) funding from the Wheatbelt Development Commission’s community chest fund and support from Cully’s Yamaha in Balcatta and the local government Shires of York, Toodyay, Northam, Chittering, Beverley, Goomalling and Victoria Plains.
Avon Tourism Chair (and keen motorcyclist) Karen Dore concedes the Avon Valley’s greatest attractions are its bike-friendly roads, beautiful scenery and (most of the time) excellent riding weather — but says having eateries, accommodation providers and tourist attractions being proactively pro-bike is “icing on the cake” to help the region appeal for motorcycle tourism.
Although Glamorgan Spring Bay in Tasmania, Texas in Queensland (yes, there really is a place in Queensland called Texas), Wauchope (New South Wales) and Crows Nest (Queensland) are all officially bike-friendly towns or municipalities, the Avon Valley is the first region to take on motorcycle-friendly status.
The Avon Valley region flows along winding roads north-west from Beverley through to New Norcia, including York, Northam, Toodyay, Chittering, Bindoon, Victoria Plains and Goomalling.
The official launch will take place on the main stage at the York Motorcycle Festival at 11am on Sunday, April 23. The festival brings together a wide range of bike-related businesses for one day, as well as the excellent Show & Shine in the town hall, sponsored by Clean Ride and Motorcycle Panel and Paint.
Details of the seven rides to the festival are as follows:
1 – Beyond Blue https://www.meetup.com/
2 – Perth Cafe Racers, Mundaring via Beverley https://www.facebook.com/
3 – Perth Adventure Riders, Caltex Stratton via Toodyay
4 – Perth Motorcycle & Sidecar Riders, Gingers via Chittering Valley & Bindoon, https://www.meetup.com/
5 – Victory & Indian Motorcycle Shop Ride, Dealership via The Lakes, https://www.facebook.com/
6 – Ulysses Ride from Mandurah http://
7 – Jurien Riders Group, Ride from Jurien Bay (sorry no link)
York Festival Show & Shine details here
Our coverage of the 2016 festival here